How do you know your film will play back in the way you intended? And how do you prepare for the variables of multiple platforms and new technologies? When it comes to the post-production industry, your priority should be to build a well-rounded creative process where both the visual edit and sound can merge together seamlessly.

Sound is not only made during filming but also added onto a project in post-production. This is where sound engineers do dialogue clean-up, add background ambience and effects, bring along their expertise, and make the audience feel what they hear.

While watching a film or commercial, have you ever gained a better understanding of the storyline as you've listened closely? Here are some reasons why sound should be your most important post-production investment.